Bringing Fitness Into The Future
As the wellness industry is constantly evolving, it is crucial for businesses to stay ahead of the curb and provide their customers with the best experience possible, across all areas. That is why we have partnered with one of the largest national chains of gyms to modernize everything from lighting & audio-visual to network infrastructure to smart connected equipment and beyond.
Supporting 30 locations across the Washington, D.C. Metropolitan Area, Genesys Impact has carried
out a total transformation and update of this major gym’s branches, which have resulted in:
Higher Customer
Satisfaction & Engagement
The gym franchise achieved higher customer satisfaction across all their branches, namely because of the increased engagement between customers and the new infrastructure deployed, from networking to smart equipment and Virtual Reality workouts. With a modern and connected gym, users are able to get more out of their experience and feel better about their workout while doing so.
Increased Data Collection and In
-Depth Analysis for Management
By introducing more sophisticated technology to the gym locations, management is able to collect more thorough data on the habits, likes, and dislikes of their customer base. With our in-depth analysis, we are able to transform robust and comprehensive customer data into actionable insights on the best ways for different locations to grow, such as what equipment to invest in.
Greater User Performance & Health Improvements
In-line with increased customer satisfaction is the increased performance and improvements made by users, thanks to our transformation. Users are able to get the most out of their workout with smart equipment, and track their health progress with bio-metric wearables, allowing them to make their experience at the gym just as much about health as it is about fitness.
Increased User Growth & Retention Rates
Gym locations have seen increased growth and retention rates coinciding with the deployment of modern equipment serving their modern needs. Nowadays, a gym must provide more than simple workout machines - it has to provide an experience, from lighting to sound systems to strong connectivity - and when it does these things, users will continue to renew their memberships and few the gym as an integral part of their lives.
Key to achieving these results, especially with a major gym franchise, are the different, but equally important aspects of wellness modernization:
Upgrading Network Infrastructure
Crucial to any major transformation is laying a strong foundation. The heart of this for any business is a strong network, from new and improved routing hardware to upgrading to new higher standards of connectivity with Wi-Fi 6. Now more than ever do wellness customers expect to have fast and responsive connectivity while they are working out, capable of supporting high traffic streaming, from videos to podcasts or even live streams.
Modernizing Lighting and Audio-Visual
The sensory experience is fundamental to customer retention in the wellness space and cultivating a welcoming, intriguing environment is crucial. Fitness-goers want their gyms to be pleasant places to work out at, with visuals and sound to match. Our modernizations made the gym’s branch locations more attractive places, with better systems to support engaging workout music and aesthetically pleasing lighting formats.
Artificial Intelligence & Virtual Reality Workouts
The gym of the future can be built with the technology available to us today. Virtual Reality fitness equipment gives users the ability to broaden the limits of how they workout, such as allowing user to participate with online fitness classes or a remote personal trainer. Similarly, Artificial Intelligence-powered programs allow users to generate personalized workouts based off their needs, wants, and past performance, allowing for a truly customizable fitness experience,
Smart, Connected Workout Equipment
Employing smart fitness equipment allows users to make their workout experience as tailored to their needs and wants as they like. Users that are more socially-minded in their fitness activities are able to track their performance against their friends or even strangers around the world, while users who are looking for hyper-specific training methods are able to have machinery that customizes their strength level to their weight or measurements.
Bio-Metric Monitoring & Wearable Sensors
Users are constantly demanding more of themselves in fitness and doing so requires data to back up workout practices and guide future goals. This is why offering the ability to track bio-metrics at the gym, through wearable sensors, heightens the immersion of the user into their workout experience and increases the location’s retention rate, with users feeling they get the most out of their gym.